SEO MARKETING OPTIMIZATION

How does this sound to you: a ready and working web page, but left in a cul-de-sac and invisible for the users? Actually, it turns out that it’s not quite “ready and working”, since it doesn’t fulfill its purpose. The process of optimization for search engines (SEO) is wide enough and we can talk to you for quite some time, but let’s systematize and look at the basic steps.

The purpose of SEO is to improve the website, so that the search engines and the visitors can easily understand it. All search engines are tuned according to requirements that satisfy the users’ needs. However, these needs are constantly growing and changing in order to show precise and actual results of the search through the allowed methods. Allowed, because there are rules, which should be followed in order for the results to be constant and positive.

What is the process of SEO Optimization?

Competitive Analysis — A study of Websites with analogous subjects. How much competitive advantages do they have compared to you and how much competitive advantages do you have compared to them?

Recommendations and analysis of keywords — Preparation of a list of keywords, test and analysis of each of them.

Recommendations about the structure of the website — Analysis of the structure of your website. Positive and negative aspects. Correction and preparation of such a structure that will help to achieve better results.

Unique content for SEO — Creating a unique content is one of the steps where many people find difficulties. Quite often it turns out that the content is duplicated by other web sites and this is unacceptable. It should be unique and describe your profile and activities in order to be sifted among all the others.

301 Redirecting/.htaccess optimization — The work that web sites are doing is related to codes that gives various statistics and responses to requests when the address of the page is queried. These codes tell how this particular page should be treated and understood by the browsers. Everytime you move a part of your website or you change it’s address, it’s necessary to use a 301 Redirect, because this way the browser gets informed that part of the website is moved. This will also inform the search engines to refresh their data about your web site and to remove the non-existing links.

Check for broken links — The broken links found on a Website are confusing the user as well as the search engines. There is a risk that the entire page would be removed of the databases of the engines and the visitor would not return again.

Optimization of robots.txt — The file “robots.txt” is used to give instructions to the Web robots. When a robot of a search engine visit your Website, it looks first for the above file. According to its content the robot may be sent away or to be instructed to index certain pages.

Optimization of the taxonomy — A logical classification of the content observing the requirements for the components of the groups.

Optimization of a site map — static and XML — Some of the search engines trace part of the links on the Website and if the number of links is too big, a site map would come in hand in order to be maintain an index of all visited links, especially Flash or Javascript ones.

Headings and Meta tags — We won’t say this is one of the major, or even The Major part of the general optimization because it will sound as too much of cliche, but if this part is not optimized and done correctly, the entire page may disappear from the databases of the search engines and not show up in searches for a long time.

“ALT” attributes — These are the text equivalents of the images. Every image should have it so the text browsers could show it, the users to read the explanation and the search engines to index it.

Validation of the code of the Website — CSS and HTML according to the definite standards.

Optimization of the Heading — Heading tags h1, h2…h6 requires attention since their weight is bigger that the common text in the content of the Web page.

Optimization for Social medias

Analyst of the Website

Accessibility of the Website

As much as it may sound simple, it is in fact complicated. It depends on the content of the Website, the way it is made and how much extension of its capabilities is possible.

We understand the accessibility as the facility of working with the Website under different user preferences and in different situations. But this is not the main goal. Actually, the real function of the “Website Accessibility” is the possibility for people with injuries to have access to the content, navigation, photo and multimedia material. People with injuries of the eyesight, speech, physical or neurological, perception.

The sharing of information on the Web is big enough — free access, online trainings, news, resources that we use daily, makes the Accessibility an important component. It gives the opportunity to the users with injuries to reach it with no limitations and to be equal.